As cities around the U.S are slowly starting to reopen, Airbnb is doubling down on promoting domestic travel this summer.
According to a press release issued by the home sharing site, the company will be implementing several changes to their app and website that include promoting local travel ideas via a ‘Go Near’ email and social media campaign.
The new initiative, which is aimed at bolstering local economies through local travel, comes at a time when the travel industry is just starting to take initial steps towards recovering from the impact of the coronavirus pandemic.
“While the travel industry, including Airbnb, has been hit hard by COVID-19 and there will continue to be tremendous uncertainty, our booking data shows that travel is beginning to bounce back and new survey research has identified a series of trends that will shape travel in the weeks and months to come,” Airbnb said in a written statement.
Airbnb’s new engagement program will also include working with the National Park Foundation (the official nonprofit of the National Park Service) and tourism boards to engage and promote lesser-visited parks, trails and rivers in or near their respective destinations.
According to Airbnb, bookings are up compared to this time last year. From May 17 to June 6, 2020, there were more nights booked for travel to Airbnb listings in the U.S than during the same time period in 2019. In particular, Airbnb Superhosts have seen significant gains. From May 17 to June 6, 55-percent of the nights booked for travel to listings in the US were with Superhosts, a 10-point increase compared to the same time period in 2019.
Among the top ten trending destinations in the US, Big Bear Lake, CA, Miramar Beach, FL, Panama City Beach, FL, Smoky Mountains, Hilton Head Island, SC, Destin, FL, Myrtle Beach, SC, Branson, MO, Palm Springs Desert, CA and Port Aransas, TX.